YachtBreaker is the the new global route to market for the marine industry

We quite expect some people to be sceptical (and critical) when a new product is launched online, it's something we have been doing now since 1994 and the birth of web pages that we pioneered.

YachtBreaker is a new route to market, it is going to take a little practice till you get it right and you find your way round as it is a very big site, it's simple yet very powerful in its message.

However as more and more people join us it is going to become one of the most disruptive new social media style software to hit the industry in a long time.

When used in the right way this will be a very powerful tool for everyone in the industry and will hopefully create new avenues of business for all.

The fact that you will be able to instantly notify the whole industry of some news without having to wait for them to check into social media, as it is delivered straight to their smartphones by email, text and the soon to be yachtBreaker app, it will save people time online and also reduce your carbon footprint.

No longer will you need to spend hours online searching as you can drop in and out of targeted lists at any time and have only the things you want to know delivered to you directly.